Japan is the house of the mascot. With Ruby the Roo, is Australia attempting to take a leaf out of its playbook?
Ruby the Roo and Rose Byrne (Picture: Tourism Australia)
Commerce and Tourism Minister Don Farrell unveiled a CGI kangaroo going by Ruby the Roo as “the brand new Paul Hogan” of Tourism Australia. He made the introduction in Tokyo, Japan, yesterday — the house of the mascot.
Farrell mentioned the non-living larger-than-life model ambassador voiced by actor Rose Byrne was there to ship a “constructive and glad message concerning the alternatives to come back to Australia”, however the launch location isn’t any glad coincidence. Mascots — known as yuru-kyara — type an enormous a part of Japanese tradition.
In Australia, every state and territory comes has its personal coat of arms, badge (of honour), flower, animal, color(s), and — in case there was any false impression concerning the enduring affect of the crown — tartan (though there is no such thing as a tartan for the Northern Territory).
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Originally published at Gold Coast News HQ
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